Ep. 03: Tiffiny Costello on freelance life, marketing yourself, knowing when to quit, boredom and creativity, the value of vulnerability + more

Have you ever met someone and immediately clicked with them? That was my experience with Tiffiny Costello. Her theory is that we clicked because we both put our vulnerabilities out there for the world to see and interact with. I think that’s true but I have a sneaking suspicion that I’m not the only one who felt instantly comfortable with her. She’s just one of those people.

Originally from Cedar Hills, TX and currently living in Denver, CO, Tiffiny is a freelance digital marketer, outdoor adventurer, travel writer, artist, and musician. On her blog Tiffiny Epiphany, she writes about travel, the outdoors (her Instagram account is incredible), adventure, mental health, failing, succeeding, and digital marketing. She has worked for big corporations, nonprofits, startups, and herself and is about to launch a new website where she’ll share all her marketing knowledge, tips, tricks, and tools.

In this episode, we cover the power of co-creation, the value of authenticity, learning how to deal with life’s curveballs, when it’s ok to quit, how to build accountability, and more!

Show notes

In this episode, we cover:

  • Sharing your knowledge and the power of co-creating content
  • How boredom sometimes drives us to try new things
  • Impatience and making yourself practice
  • Quitting things for better or worse
  • Partnering with people who will push you
  • Being strategic on social media
  • Engaging with your audience authentically
  • Creating content for your audience vs creating content for you
  • Different ways of keeping yourself accountable
  • Building different audiences for different endeavors  

Books, podcasts, and resources she mentioned:

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